No Fancy Name
Friday, April 01, 2005
GoogleGulp...right on!

glutamate grape

One of the features of having so many frickin' smart people working for you is that you can come up with outstanding things for April Fool's Day. Like Google Gulp...with Auto-Drink. Auto-Drink!

Not just one page, my friends. There's more:

- From forest to freezer: history
- 4 great flavors: product details
- Frequently asked questions
How to get Gulped?
You can pick up your own supply of this "limited release" product simply by turning in a used Gulp Cap at your local grocery store. How to get a Gulp Cap? Well, if you know someone who's already been "gulped," they can give you one. And if you don't know anyone who can give you one, don't worry – that just means you aren't cool. But very, very (very!) soon, you will be.
...
When will you take Google Gulp out of beta?
Man, if you pressure us, you just drive us away. We'll commit when we're ready, okay? Besides, what's so great about taking things out of beta? It ruins all the romance, the challenge, the possibilities, the right to explore. Carpe diem, ya know? Maybe we're jaded, but we've seen all these other companies leap headlong into 1.0, thinking their product is exactly what they've been dreaming of all their lives, that everything is perfect and hunky-dory – and the next thing you know some vanilla copycat release from Redmond is kicking their butt, the Board is holding emergency meetings and the CEO is on CNBC blathering sweatily about "a new direction" and "getting back to basics." No thanks, man. We like our freedom.

While I'm sure the lovely guys at Yahoo! have some fine, fine April Fool's Day things, this is a good one. I'm not sure it beats the Google Copernicus Hosting Environment and Experiment in Search Engineering (G.C.H.E.E.S.E.) but it's good.

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