When I was trying to decide whether or not to jump into the PayPerPost fray, the first thing I did was check out the PayPerPost blog. If the blog had read like a bunch of smarmy marketing folks wrote it, or if it was in any way more like a press release site than a blog (in which case I would have known I would be dealing with a company who did not "get" blogging), then I probably would not have joined up.

The time has come when companies are judged by the content and voice in their blogs, it's true.

Since I did join up with PayPerPost, you can imagine the blog passed my personal smell test—it didn't stink. I found a fun, informative, and of all blog. The company has a voice and uses it for good.

So, if you're a blogger looking to take advantage of opportunities from people who wish to advertise on blogs, and don't know if this whole PayPerPost thing is cool or not, check out the blog and get a feel for the people behind it. I don't think they suck.

Plus, they use Blogger, and I'm partial to that platform. :)

[The views and opinions expressed in this post are my own, although this post was sponsored via PayPerPost. I take my recommendations seriously regardless of payment status. For my views on the matter, please read this post.]