I've been shopping at Amazon.com since...well...as long as it has been around. What's that, eight years? Ten?

Anyway, the design of their logo never clicked in my little brain until just this very second when I looked at the box in which my cat was sitting.

I never noticed the swoosh goes from the A to the Z, thereby, of course, reflecting that the store has everything from A to Z.

If ever you needed an example as to why I have never been part of any corporate branding project at my job, here you go.

In my defense, I notice a hell of a lot of other things in the world. Just not things like this. Also, I know better than to even try this quiz.